Craig’s practice focuses on the areas of intellectual property; corporate transactions; and food, drug and cosmetic law. He represents a variety of clients in industries such as dietary and sports nutritional supplements, food and beverage, luxury and consumer goods, media and technology, and other related industries.
Craig devotes a significant portion of his practice to the representation of dietary supplement, sports nutrition and conventional food companies where he counsels them on matters related to compliance with the Federal Food Drug and Cosmetic Act (FDCA), the Dietary Supplement Health and Education Act of 1994 (DSHEA), and related regulations. In connection with the development and marketing of foods, beverages, supplements and related products, Craig routinely advises with respect to product labeling, packaging, and marketing to ensure compliance with the FDCA and FTC guidelines and claims substantiation. He also assists clients in connection with FDA audits, adverse event reporting and responses to FDA Warning Letters. Additionally, Craig counsels on quality control matters and issues regarding the importation and exportation of products, and compliance with current Good Manufacturing Practices (cGMPs).
Craig works with both established businesses and start-up companies on general operating and contractual matters. With more than a decade of transactional experience, Craig routinely negotiates and drafts a variety of professional agreements involving domestic and international parties, including manufacturing, distribution, licensing, endorsement, joint venture, service, employment, commercial real estate leases, settlements and releases, and other business transactional agreements. He works with his clients to understand their businesses in an effort to help them achieve their goals while minimizing risk.
He also counsels clients on intellectual property protection including trademarks and copyrights, consumer complaints and lawsuits, as well as general transactional needs.
Based on his management of his clients’ global IP portfolios, Craig has experience in formulating, implementing, and executing brand protection strategies and enforcing clients’ intellectual property rights on a worldwide basis. Such strategies include trademark clearance, prosecution and licensing, as well as assistance against copyright and trademark infringers. Further, he advises clients on how to best protect their intellectual property, and other related areas including unfair competition and the right of publicity.