“CHOOSE LI – LOCAL & INDEPENDENT”

Suffolk County Executive Bellone announces launch of “Choose LI – Local & Independent” Campaign to promote Suffolk Agriculture & Fishing

New ChooseLI.org Website Encourages Residents to Support Local Food Businesses

Suffolk Analysis Projects Spending Only $17.60 Per Week on Locally Grown Food Could Generate $33 Million in Economic Activity

 

choose-LI local & independent campaign

choose-LI local & independent campaign

Suffolk County Executive Steve Bellone today announced the launch of ChooseLI.org, a collaborative effort that seeks to raise awareness, advocate and inspire the community to support local and independent businesses on Long Island. Residents can “Take the Pledge” and commit to spending 10 percent of their weekly food budget on local and seasonal food and beverages across Suffolk County.

“Suffolk County is home to some of the most diverse and exciting agricultural and fishing selections in the entire state of New York,” said Suffolk County Executive Steve Bellone. “I encourage all our residents to take the pledge with me and shop local, investing in products that were grown and harvested right here in our own backyard.”

Legislator Bridget Fleming said: “Suffolk County has a long and rich history of agriculture production. As residents we are blessed to have access to such diverse and freshly harvested foods that are part of a healthy and nutritious diet. By choosing local and independent options you not only get some of the freshest options on the market, but you also support local and independent businesses. Locally owned businesses, such as farms and fisheries, are the backbone of our local economy. They are owned by, and employ, our neighbors, our families, and our friends. Always choose the local, fresh, and independent options, and always Choose Long Island.”

In addition to the County, the initiative partners include the Long Island Farm Bureau, Long Island Commercial Fishing Association, Long Island Wine Council, Peconic Land Trust, Discover Long Island, Cornell Cooperative Extension of Suffolk County, Island Harvest, Long Island Food Council, NY Sea Grant, and NYS Agriculture and Markets. The coalition asks local residents and visitors to choose goods from local and independent farmers and fishermen to preserve Long Island’s heritage industries and cultivate a vibrant, diverse and robust economy.

choose-LI local & independent campaign

The Choose LI website will include a complete mapping and inventory of all the farmstands, farmers’ markets, fish markets, vineyards, breweries, and cideries in Suffolk County for residents. Additionally, the website provides residents with information on what types of products are available during the season.

Residents are encouraged to “Take the Pledge” and commit to spending 10 percent of their weekly food budget, approximately $17.60, on local and independent food goods. The website also has a section for local Suffolk County food businesses to sign up as partners with ChooseLI, completely free of charge. Businesses can consider creating promotional specials using the #1760 and #ChooseLI hashtags to help pledgees meet their weekly commitments. Eleven local food businesses, including HOG Farm, Haskell’s Seafood, OurHarvest.com, Milk Pail Fresh Market, Southold Bay Osyters, Lenny Bruno Farms, Three Village Farmers Market, Sacred Gardens, Jamesport Farm Brewery, Gabrielsen’s Country Plant Farm and North Fork Chocolate Company, have already joined.

According to the United States Bureau of Labor Statistics, New Yorkers spend approximately $176 a week on food. An analysis done by Suffolk County’s Department of Economic Development and Planning states that if just 10 percent of the over 450,000 household located in Suffolk County commits to spending 10 percent of their weekly food budget on local food and beverages over a typical harvest season for Suffolk County, that spending would add an estimated $19 million into the Suffolk County economy. This $19 million in direct spending would create $33 million in total economic activity and create nearly 1,000 local jobs.

Suffolk County’s rich agricultural and fishing heritage helps sustain the County’s economic growth by generating tourism dollars, supporting local restaurants and service industries, and providing fresh produce for residents. Suffolk County has 39,000 acres of farmland, 36,000 of which are actively farmed, and 20,000 of which are permanently preserved through County, Town, and private land preservation programs. Suffolk County is home to over 600 farms, which employ more than 5,000 people. The County’s fisheries contribute to Long Island’s $5.5 billion tourism industry with ocean-related businesses generating over $1 billion in goods and services for the County and employing nearly 32,000 people. Currently, there are over 700 Suffolk County commercial fishing establishments, which are responsible for over $35 million in direct revenues, creating nearly $92 million in economic activity and over 1,600 jobs. The County has approximately 60 vineyards and tasting rooms, 34 craft breweries, 2 cideries, and 4 distilleries.

choose-LI local & independent campaign

 

choose-LI local & independent campaign
choose-LI local & independent campaign

 

Kristen Jarnagin, President & CEO, Discover Long Island said: “Culinary and agricultural focused travel is one of our industries largest growing segments and lend to the $5.6 billion industry and critical tax revenues generated by tourism here on Long Island. These farmers and fisheries are our neighbors and we encourage all residents to join us in taking this pledge which ultimately will positively benefit the region as a whole.”

John V.H. Halsey, President, Peconic Land Trust said: “Long Islanders are fortunate to have a diverse agricultural community that grows healthy and delicious food. By supporting our local growers and fisheries, we make our communities and agriculture stronger.”

choose-LI local & independent campaign

Randi Shubin Dresner, President, and CEO, Island Harvest Food Bank said: “We commend Suffolk County Executive Bellone’s efforts to encourage residents to spend 10 percent of their weekly food budget on locally grown, and seasonal food goods across the county. The initiative, which is expected to create nearly 1,000 local jobs will have a positive impact on the region which, in turn, may help many Long Islanders transition from uncertainty to stability, thus ensuring that this important project can be part of the solution to help end hunger on LI.”

Michael Tucker, President, Long Island Food Council said: “The Long Island Food Council is excited to partner with Choose LI initiative to foster local buying. This is an important program that will help local Food & Beverage companies grow.”

Anthony Sannino, President of the Long Island Wine Council said: “We sincerely appreciate this important initiative of Suffolk County Executive Steve Bellone. Our region’s wines are always the perfect accompaniments to the wide range of great local foods harvested in – or in the waters off of — Suffolk County.”

Bonnie Brady, Executive Director, Long Island Commercial Fishing Association said: “We at the Long Island Commercial Fishing Association are all hands on deck to ‘Take the Pledge’ alongside County Executive Bellone and Choose LI fish. Our local fish doesn’t get any fresher than the species landed on Long Island, where 99 percent of NY’s catch is brought to port. We look forward to educating consumers toward healthy, wholesome and delicious future meals.”

Vito Minei, Executive Director of Cornell Cooperative Extension- Suffolk County said: “Cornell Cooperative Extension is enthusiastically supportive of County Executive Bellone’s effort to once again provide an initiative to promote our local farms, vineyards and commercial fishing operations . We hope that local residents and visitors recognize that by spending a modest amount of their overall food budget represents important support for the agricultural and fishing businesses that add so much to our quality of life.”

For more information on Choose LI,  visit ChooseLI.org or on social media at Facebook, Twitter, and Instagram.

Photos from Event are Available Here

July Long Island Food Council Meeting Recap

LI Food Council Logo

This month we held our largest Long Island Food Council meeting!  Our very own Chris Scala of Driven Local hosted 40 guests at their new headquarters in Islandia.  Chris went over some of Driven Local’s new products in relation to the restaurant industry such as Waze Ads, Listings & Review Management, and Driven Local’s Bullseye Display program.  As the current webmaster for the Food Council, Chris also gave the group updates on the website, and what is in store for the future.

With every monthly meeting, we give Food/Beverage startups the opportunity to showcase their products in front of the Food Council.  First we had the team from Gianni’s Chicken Burgers, All natural Chicken Burgers, crafted with the perfect balance of nutrition & taste.  Equipped with a personal grill, we were able to sample all of their flavors including  the Original Spinach Chicken Burger, their Gluten-Free Spinach Chicken Burger, the Shiitake Mushroom Chicken Burger & the Grilled Vegetable Chicken Burger!

Next up was entrepreneur, Michael Chalavoutis, Founder & CEO at ALPHA WOLF. Alpha Wolf contains a proprietary blend of nutrients that directly support those with an active lifestyle by refueling both your brain and body. Each ingredient plays a role in enhancing your physical and mental function allowing you to succeed in all of your daily tasks.  Michael was nice enough to bring a bottle for everyone!!!

Lastly we met Kelly from All American Wontons, delicious & crispy wontons that are made to order out of the C&C Catering kitchen in Massapequa.  She carries many flavors such as Buffalo Chicken, Banana Nutella, Bacon Mac & Cheese & more! Kelly is also selling her wontons in the NEW Nassau Coliseum for the suite catering packages.  

We look forward to our next set of events & meetings in August with some exciting news!

If you would like to join one of our meetings, or feature your food/beverage product, please email Info@LongIslandFoodCouncil.com.  See you next month!

Recap of November Meeting

LI Food Council Nutrition Label Presentation Re-Cap and Related Links

 

We spoke about developing a level of trust with your consumer to build product loyalty, and integrity in your brand. I used the example of Quest Bars and how they recently changed ingredients (including adding a known allergen: corn), and the nutritional profile of the bar (doubling the fat content) without a notice on the packaging alerting their consumers.

 

If you want to see an example of a company doing it right, see the attached photo. This company changed their packaging, but wanted to made it clear to the consumer that the ingredients had not changed.

 

I mentioned corn is a known food allergen. It is… nutritionists and doctors use an Elimination Diet to determine food allergies and sensitivities. Corn is one of the excluded food items. However, it is not considered label-worthy by the FDA at this time.

 

The Food Allergen Labeling and Consumer Protection Act of 2004 (FALCPA), required that foods be labeled by January 1, 2006 with the following 8 allergens deemed as “major food allergens”: Milk, Eggs, Fish, Crustacean Shellfish, Tree Nuts, Peanuts, Wheat, and Soybeans. Sesame may soon be added as #9. I suspect Corn will follow.

 

With so many people being more health conscious, and having allergy issues, it makes sense to give information to the consumer that makes it easy to trust your product and recommend it to others.

 

If anyone wants to go over understanding nutrition labels, and know how to check for accuracy, contact me. I can help with consulting on product claims as well.

 

The requirements for ingredient listing, and guidelines for related health statements, are supplied in the links below.

https://www.nlm.nih.gov/medlineplus/ency/article/002459.htm

http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064866.htm#3

http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm217762.htm#menu_compliance_dates

http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm385663.htm

http://www.ecfr.gov/cgi-bin/retrieveECFR?gp=1&SID=4bf49f997b04dcacdfbd637db9aa5839&ty=HTML&h=L&mc=true&n=pt21.2.101&r=PART#sp21.2.101.d