The PowerUp Program will award over 500 eligible LatinX small businesses across California, Texas & New York with a $5,000 grant paired with coaching support and resources. 

In response to the economic disruptions caused by the COVID-19 pandemic on Latino-owned small businesses, has made a $3M grant to the PowerUp Fund, which has partnered with Ureeka — a community built to support and grow underrepresented small businesses. Together, the PowerUp Fund and Ureeka will not only help you grow your business but build the skills to continue that growth in the future.  


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